Test Plan - Garrett Minster

Goals:

• Efficient: The Fisher-Price website should allow users to quickly find the products and information that they are searching for. This can be achieved through a clear navigation structure, a search bar that provides relevant results, well-organized categories for easy browsing, and recommended product sections related to products they are interested in.
• Effective: The website should fulfill its primary goals, such as providing information about toys, guiding parents in selecting age-appropriate products, and facilitating purchases on recommended sites. Clear calls-to-action (CTAs) and product descriptions help users make informed decisions. User feedback mechanisms can also ensure that the website continuously meets user needs.
• Engaging: To keep visitors interested, the site should incorporate vibrant visuals, interactive elements (like product demonstrations or virtual try-ons), and engaging content (such as parenting tips or ideas). Storytelling through news articles or videos can enhance emotional connections with the brand, making the site feel more inviting and fun for both kids and parents.
• Error Tolerant: Given how easy it can be for users to become confused or frustrated in the realm of online shopping, Fisher Price's website should be designed to minimize user frustration wherever possible. This can include features like autocomplete in search bars, clear error messages when something goes wrong, and the ability to easily undo mistakes (e.g., removing items from a cart if necessary). A responsive design that accommodates different devices ensures that errors stemming from usability issues are reduced.
• Easy to Learn: New users should find the Fisher-Price website intuitive and user-friendly. Providing simple tips or an FAQ section can help guide first-time visitors. Consistent layout and familiar icons and self-explanatory terminology ensures that users don't have to spend much time learning how to navigate the site, allowing them to focus on finding what they need.

Scope:

3 users - 45-minute testing sessions

Tasks/Scenarios:

• Task 1: Explore the homepage.
  
  Scenario 1: As a start, try looking around Fisher Price's homepage. Try using the navigation tools and browse through different sections available on the homepage that pique your interest.


• Task 2: Search for a product.
  
  Scenario 2: Locate the search function to look up a specific toy. After finding it, see if you can easily find details like pricing, features, and reviews. Then, try a broader search (e.g., using a brand or theme) and see what results come up.


• Task 3: Filter toys by age.
  
  Scenario 3: Locate the toy categories and filter by age group to look for toys for an age group of your choice. Explore other filtering options made available to you and see if they're helpful.


• Task 4: Explore recommendations.
  
  Scenario 4: Locate a toy you like and find the "You may also like" section. Try the same with other toys and see if the suggestions in this section change.


• Task 5: Locate customer support and warranty info.
  
  Scenario 5: Locate the customer support section of Fisher Price's website and look for warranty information.


• Task 6: Try the purchase process.
  
  Scenario 6: Select a toy and go through the purchasing process. Try this with another toy to see if the process feels consistent.


• Task 7: Browse resources for parents.
  
  Scenario 7: Look for any educational/informative resources or articles on Fisher Price's website.


• Task 8: Product recalls and warnings.
  
  Scenario 8: Locate information on Fisher Price's website regarding recalls of toys and other products.

Pre-test Questionnaire:

1. How old are you?


2. What is your gender? / Are you a boy or a girl?


3. What is your ethnicity?


4. Are you a parent or grandparent of children between the ages 0 - 6?


5. Are any of your relatives (such as siblings, cousins, nieces, or nephews) between the ages 0 - 6?


6. Is navigating websites and webpages easy for you?


7. Do you shop on any online storefronts (such as Amazon, Walmart, Target, etc.)? If so, which ones?


8. Do you prefer to shop in person or online?


9. Have you ever gone on a "Toy Hunt" or specifically gone shopping for toys?


10. Are you familiar with the Fisher Price name and brand?


11. Are you familiar with Fisher Price products (such as Little People, Thomas & Friends, Power Wheels, or Imaginext)?


12. Have you used or visited Fisher Price's website recently?


13. Did you use or visit Fisher Price's website as a child?